Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

B2B Marketing Zone Posts

AUGUST 3, 2009

Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Time to Replace your Online News Room with Facebook! Integrated Social Media Tracking Using Marketing Automation - Modern B2B Marketing , July 28, 2009. Social Media (137). The Biggest Lie in Social Media Marketing , July 19, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

New Facebook Search- Benefits for Marketers - Modern B2B Marketing , August 11, 2009. How to Create a Cool Social Media Email Signature - WebMarketCentral , August 26, 2009. The #1 Factor in Executing Effective Campaigns - Market2Lead , August 28, 2009. Five social media myths that MUST STOP NOW! August 23, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

B2B Marketing Zone Posts

DECEMBER 9, 2009

How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? - 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009. Five social media myths that MUST STOP NOW! Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Kevin Joyce , CMO, Market2Lead. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Creation of buyer-centric content. Thought leadership?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100