Should I remove offer content from my Website if it’s part of a campaign?
The Point
AUGUST 18, 2011
You can minimize the number of people who veer from the path you’ve chosen for them by: 1) offering a clear, compelling, singular call to action (with no distracting options (“contact us”) or links to Facebook), and. For example, consider packaging content in the form of an “information kit” to increase the perceived value.
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