Facebook - B2B Marketing Zone

Finding the Hidden Money in Your Content Strategy

Sales Engine

MARCH 28, 2016

How do you use a conversion strategy to generate better organic searches for your content? Our data analysis has really helped us understand what our categories should be. What about broadcasting content on social media channels like Facebook and LinkedIn? When we started this process, we had identified over 100 categories.

Marketing & Strategy

Marketing & Strategy A/B testing Broadcasting Content

The best content marketing blends old, new, and what’s next

Sales Engine

JANUARY 14, 2016

Think of the headline – what key words need to be in there for the best organic search results? Spread the word: To get maximum reach, post your blog or story to Facebook, Twitter, Instagram (pull the best short quote and embed a link to the full story.) What photos, graphics and video will best illustrate your piece? Make a list.

Planning

Planning Content Marketing Best Practices Content

B2B Marketing Zone

Sales Engine

Finding the Hidden Money in Your Content Strategy

The best content marketing blends old, new, and what’s next

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