Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities
B2B Marketing Savvy
AUGUST 25, 2009
Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. How a company and its outside support agencies view their Twitter approach seems more to dictate the management framework than intrinsic values associated with the new medium itself. Customer feedback/dialogue.
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