Digital B2B Marketing

OCTOBER 18, 2011

With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Just like companies learned to develop custom landing pages to promote Likes on Facebook, corporate sites will direct visitors to engage.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

JULY 19, 2012

Here are eight ways to dig a little deeper and determine if an online publisher is a good potential match for your campaign, again using only free tools and a bit of creativity. Using a custom Google search, you can determine how common your keywords are in the site. Are there comments or active discussion taking place on the site?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

MAY 9, 2012

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops. On Twitter, MySocialCloud said it well: @ b2b_chat A7 Content is designed for ppl.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

DECEMBER 6, 2012

From Facebook to DMPs, CRM Retargeting , personalization and new data sources, every interruption will become more noticeable, more relevant and more targeted than the last. Share your view in the comments below or with me on Twitter ( @wittlake ). Extreme Technology Data for targeting and personalization will continue to advance.

Internet Marketing 100

Internet Marketing Twitter Marketing & Strategy Facebook 100

Digital B2B Marketing

FEBRUARY 27, 2013

While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Tools like Little Bird can help you identify thought leaders and influencers on Twitter that you may not already be aware of. Depending on your industry, this may include Facebook, Twitter or industry-specific networks.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JUNE 5, 2012

71% of marketers pay attention to brands’ feeds “all the time” on Facebook, versus just 23% of normal people (also known as your audience). There are a number of tools available that make testing in online marketing easier, cheaper, or both. For example: Landing Page Testing: Google Website Optimizer , Unbounce.

Opinions 100

Opinions Adwords Paid Search Agency Banners 100