Avitage
AUGUST 1, 2012
Is Twitter or Facebook the image you carry? OK, but ask yourself these questions: do your customers conduct online research, do they use Google? Both limit easily achievable possibilities. What does that mean, “use social media”? Then, you need to deal with social media.
Avitage
MARCH 26, 2012
Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels. You have shifted content focus from vendor and product collateral, to customer educational content. You blog, create whitepapers or e-books, conduct webinars and even dabble in videos. Keeping up with demands for content is daunting.
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