ANNUITAS

APRIL 23, 2014

There are some great studies out there focusing on content strategy (specifically) or buyer behavior, but nothing that really shines a light on how large companies run Demand Generation … with an emphasis on large. However, the reality in many organizations is that the approach to demand generation is often more tactical than strategic.

Demand Generation 100

Demand Generation Enterprise Management Demand Generation 100

ANNUITAS

SEPTEMBER 13, 2016

What about experiencing how Lego and Facebook teamed up to launch the Krowiwongi campaign from the Lego guy himself, Lars Silberbauer? Events provide a unique opportunity to be up close and personal with people who are building an industry, leading a movement, or simply care about the same things we do. many are new to us.

Demand Generation 100

Demand Generation Demand Webinar Metrics Generation 100

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

JULY 23, 2015

In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. That is why ANNUITAS launched our own annual Enterprise B2B Demand Generation Study in 2014. Focus on your buyers – As always, make this content about your buyers.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

ANNUITAS

AUGUST 9, 2011

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. AG: One of the big debates brewing of late is the idea that marketers are now responsible for generating revenue. We’re expecting to see growth in two areas of social.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100