Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Oktopost

SEPTEMBER 6, 2022

A study published by LinkedIn reports that emotional messaging drives 7x more value to B2B bottom-line measures than rational messaging. According to Gartner , 77% of B2B buyers say that their last purchase was difficult or complex. LinkedIn is the obvious platform of choice. This can lead to fatigue, overwhelm, and regrets.

Work Management 62

Work Management Marketing Management Buyer Personas B2B 62

chiefmartech

OCTOBER 23, 2015

If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

chiefmartech

FEBRUARY 9, 2016

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

JUNE 22, 2009

A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. Got the following error pop-up from a security app deep in the… Read more… Roger Warner | December 21st, 2007 | no comments LinkedIn: Facebook for ugly people?

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40