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What every marketer needs to know about programmatic advertising

Martech

Instead, an OOH campaign can arrange it so ad space is programmatically purchased whenever certain conditions are met. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. The nine largest U.S. Retail profit margins tend to be slim — in the 3% to 4% range.

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What Is Dark Social And How Can You Measure It?

EveryoneSocial

Whether you’re a marketer or social media expert — or even if you’re just a social media savvy executive — you’ve probably come across the term dark social lately. The term seemingly first hit the world in 2012 when Alexis C. Content Platforms (Youtube, Apple Podcasts, etc.) Messaging Apps (What’s App, Facebook Messenger, etc.).

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.