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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

If you’re watching this live on LinkedIn, we’re on LinkedIn and YouTube today, Alan, live. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. In terms of innovation, it’s not just what you know, no one knows everything. Matt : Yeah.

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What every marketer needs to know about programmatic advertising

Martech

Instead, an OOH campaign can arrange it so ad space is programmatically purchased whenever certain conditions are met. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. The nine largest U.S. Retail profit margins tend to be slim — in the 3% to 4% range.

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How to Integrate Your Email Marketing Strategy With Your Content Strategy

Mailmunch

Content marketing is a broad term for creating and distributing all types of marketing and branding content, such as blogs, videos, webinars, podcasts, ebooks, lead magnets, and so on. If you offer all your best content without conditions, there’s no reason for your readers to give you their email data. . Read on to find out how.

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What Is Dark Social And How Can You Measure It?

EveryoneSocial

Whether you’re a marketer or social media expert — or even if you’re just a social media savvy executive — you’ve probably come across the term dark social lately. The term seemingly first hit the world in 2012 when Alexis C. Content Platforms (Youtube, Apple Podcasts, etc.) Why’s that? So what exactly is dark social?

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.