LeadSloth
AUGUST 26, 2010
Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. Is it easy for the vendors to implement?
LeadSloth
MARCH 8, 2010
Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. That last feature made me think: Marketing Automation systems can also tie into Chatter, and use it as the primary means of communicating with the sales teams.
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LeadSloth
FEBRUARY 17, 2010
I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Social Media.
LeadSloth
JUNE 23, 2009
It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Those include extensive project management and reporting features. Few offer Inbound Marketing features.
LeadSloth
JANUARY 12, 2010
Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Spammers Beware: As email clients and service providers adopt features similar to those in Other Inbox , making it nearly impossible to email people you don’t have explicit opt in preferences from.
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