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Seven Skills Every Social Media Manager Needs

Webbiquity

But users may figure out at any time that it’s Chinese spyware and drop it. Hone your ability to track and analyze metrics. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Develop an eye for design.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

However, B2C marketers are more engaged in every other type of social media tracked by the survey. B2C More Involved in Almost Every Type of Social Media Usage of social networks is essentially among between B2B and B2C marketers, and B2B marketers are somewhat more engaged in podcasts and slightly more engaged in third-party forums.