ViewPoint

JANUARY 9, 2014

Here’s what they had to say: Ardath Albee | Marketing Interactions. A form completion is an expression of potential interest in what your copy describes that the person will get in exchange for their information. Wouldn’t it make more sense to respect the interaction? A form completion is a lead. Leads suck. One touch is enough.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

FEBRUARY 26, 2013

Unless both parties approach the interaction with greater awareness—and a willingness to surface their underlying assumptions—the relationship is bound to suffer. Selling depends on relationships, too. Salespeople and customers exchange emails. The days of Glengarry Glen Ross may be over. Err on the side of flexibility.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

ViewPoint

APRIL 18, 2012

And if the email doesn’t open properly on a mobile device, if it doesn’t render properly, or if the target landing page isn’t mobile friendly, that’s going to impact the relationship. What is the value exchange that’s happening between buyers and sellers?” We talk about sales-driven marketing.

Trends 120

Trends Practices Marketing Automation Services Work Management 120