exchange interactive relationship 
Paul Gillin
MAY 27, 2010
The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. Spiceworks sells advertising space on the software console its members use to monitor their networks.
Paul Gillin
JANUARY 20, 2011
The fact is that much of what works in consumer markets would fail in B2B interactions. Long-term relationships. Most prefer to work with a small number of favored vendors who get a large share of their budget in exchange for high-quality service and “one throat to choke&# accountability. Download a sample chapter.
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