Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Don’t lead with a sales pitch. Indium’s sales leads grew 600% in the year after the program was launched. You need a way to determine how your activity and social channels is translating into business results.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 16, 2012

The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. We use the power of collaboration to lead transformation to high-quality, cost-effective health care.” GAD is a leading provider of secure processing capabilities to 430 banks in Germany. Joerg Dreinhoefer, GAD.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 9, 2012

People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. Within a few seconds of news breaking anywhere, it’s on Twitter.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50