Examples Segmentation SIC Telemarketing 
Biznology
JULY 31, 2015
Most companies have a good idea of who their best market segments are either due to customer profiling and/or input from product and market managers. The first level targeting matrix is industry code (SIC or NAICS) and company size. Before launching a telemarketing lead qualification process, separate the best prospects from others.
Biznology
DECEMBER 7, 2015
Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. Micro-segmentation and Personalization. Once the database is fully merged and enhanced, new opportunities for micro-segmentation become available. Why micro-segment?
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