How Viral Marketing Can Kill You
The Effective Marketer
JULY 13, 2011
Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. tells in his book a personal account of how a viral marketing campaign went wrong. It is the best example I’ve seen so far of a)someone owning to his mistakes , and b)a marketing idea backfiring really bad.
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