LeadSloth
OCTOBER 18, 2010
An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. The most junior person on the marketing team is often not the right person.
LeadSloth
SEPTEMBER 24, 2009
For example, focus on a particular product or market segment with a high value. National Instruments, another presenter at the MarketingSherpa conference, used website behavior to enrich the prospect profile and personalize lead nurturing campaigns. Choose Your Products and/or Business Unit. Create Some Good Content.
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LeadSloth
AUGUST 17, 2009
A proper follow-up ensures that leads are nurtured until they are ready to talk to a sales person. And - because of the nurturing - they are much better educated, making the sales person’s job a lot easier. Both books do a good job of describing why you need Lead Management. A simple and nice idea.
LeadSloth
APRIL 15, 2010
For example, a lead could receive one email per month for 6 months total. On top of that, you want to avoid duplicates and other errors, because people may receive the same email twice, or with silly personalized fields. Drip vs. Dynamic Campaigns. Once the campaign is over, move the leads to the general nurture campaign (e.g.
LeadSloth
FEBRUARY 17, 2010
It may take a while before potential clients are ready to buy or even want to talk to a sales person. In the marketing space, the most well-known example is Google Analytics which lets you add annotations below each graph (click on the small triangle to show the annotation pane). Lead Nurturing. Customer Support.
LeadSloth
FEBRUARY 20, 2012
If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. Examples are a link to a piece of documentation, a usage tip, a link to the login page, or a personalized coaching call. requesting a personal coaching session or attending a live webinar).
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