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LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to attract new users. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse knows that, of course.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

For example, Alexa says that 89.4% Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse. The only important exception is LoopFuse , which I have deferred at the company's request. Results are in the following table. How about it guys?

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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. As you might expect, this approach is most common among at the small business end of the marketing automation spectrum: Genoo , MakesBridge , and OfficeAutoPilot are good examples.

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. For example, the retrial node might check every hour to see whether someone has responded to a previous email.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Here’s an example of Loopfuse Marketing Automation. You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. Sales people can be alerted immediately when activity occurs. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality.

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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

For example, category with five factors has a weight of at least five, while a category with 20 factors has a weight of 20 or more. From a prioritization standpoint, that's effectively useless. categories with many factors are overweighted. What happens is that each factor gets at least one point, giving the category a high aggregate total.

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation.