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Eloqua Experience 2010

LeadSloth

The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. Certification is also part of the University.

Eloqua 100
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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Leads can enter from channels other than email. For example, take Active Conversion. The system does create emails for multi-step lead nurturing campaigns, although these are still sent by the external email serivce. I’ve already mentioned IP-based visitor identification and JigSaw integration.

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Tips For Incorporating Direct Mail Into Your Account-Based Marketing Campaigns

Terminus

Here’s an example: a friend of mine works in sales and was in the process of trying to sell a small business owner on video marketing services. Run multi-channel campaigns that complement your direct mail sends. Had one of our SDRs just sent a jigsaw puzzle, the prospect may never have responded.

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Content Marketing for SaaS Companies: Creating a Competitive Advantage

seo.co

I’ll include examples, weigh the advantages and disadvantages of each tactic I introduce, and generally guide you to create a content strategy that your competitors simply can’t touch. Ongoing content is a channel to increase inbound traffic, and from multiple directions. Multi-platform nature. Inbound traffic. Dig deep here.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.