DealSignal

FEBRUARY 23, 2023

For example, if you’re a B2B company selling marketing automation software, you might segment your email list by industry and create content tailored to the specific needs of each industry. To personalize email content, consider using dynamic content that changes based on the recipient’s behavior or interests.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

DealSignal

AUGUST 30, 2021

. #1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment. For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

DealSignal

DECEMBER 27, 2021

When rating the top goals for B2B email marketing on a scale from 1-5, lead generation came at top (85%), followed by sales (84%), lead nurturing (78%), and customer retention (74%). 59% of B2B marketers prefer email for lead generation. Open Rate : The percentage of email recipients who opened an email.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

DealSignal

JANUARY 25, 2023

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

DealSignal

FEBRUARY 26, 2024

When rating the top goals for B2B email marketing on a scale from 1-5, lead generation came at the top (85%), followed by sales (84%), lead nurturing (78%), and customer retention (74%). 59% of B2B marketers prefer email for lead generation. Open Rate : The percentage of email recipients who opened an email.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52