Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Industrial Marketing Today

JUNE 8, 2010

Kerry explains this concept very well with a realistic example. Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Create an Excel spreadsheet to map the refined keywords list to the main categories and subcategories of your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Conductor

OCTOBER 14, 2019

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. Someone came in the other day and brought up a great example, which was JanSport. That was where I discovered SEO as a content outlet. I love reading. I love writing.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

Conductor

DECEMBER 3, 2019

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. That’s usually around some sort of data, whether that’s a landing page improving, keywords improving.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98

SnapApp

MARCH 2, 2018

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . It’s too simplistic. . So, what is the hold up? . . Source ). . Source ). .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

ClearVoice

JUNE 20, 2022

Long-form informative articles cater to potential leads who do “informational” search queries on Google. Google shares a case study about its client Swarovski. In the study, we learn that Shopping Ads and Google Images were used to create a mobile-rich experience for the retailer, growing online sales by 50 percent, year over year.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52