Examples Gartner Intent Data Trade Show 
Zoominfo
MARCH 9, 2021
Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.
Zoominfo
APRIL 16, 2022
Reps now had to compete for limited attention using fewer channels — no trade shows and conferences — and contend with more competition in the channels that remained, primarily phone calls and emails. According to Gartner , it takes 18 dials to connect with a buyer, and only 24% of sales emails are opened.
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Content4Demand
MAY 21, 2020
Vinas and Esposito suggested doing a content audit and shared an example of a financial data company they worked with to help identify content gaps by color-coding content based on whether it’s reusable (green), potentially reusable (orange) or when there are gaps (red). Specificity is important.”
Zoominfo
OCTOBER 5, 2021
Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.
DealSignal
FEBRUARY 18, 2024
For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Poor quality data After spending thousands—even millions—on technology and investing hundreds of man-hours to create automation and processes, many teams forge on believing they’ve done everything possible to strengthen their pipeline.
DealSignal
JULY 27, 2023
For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Poor quality data After spending thousands—even millions—on technology and investing hundreds of man-hours to create automation and processes, many teams forge on believing they’ve done everything possible to strengthen their pipeline.
QuanticMind
JANUARY 21, 2020
You need to have access to quality data sources and be prepared to analyze all relevant data to inform account targeting decisions. Some examples of important data for ABM include: . Important data points vary based on industry. Intent data . Engagement data . Audience behavioral signals .
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