Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. Or they can be bigger events that bring unexpected changes, such as: A pandemic. These events in your target markets can quickly make your messaging irrelevant, rendering your marketing programs and sales plays ineffective.
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