article thumbnail

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Speaking at an event? Response rates for email surveys continue to decline; who has the time to answer a survey? (At Build your email subscriber list.

ROI 100
article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

article thumbnail

B2B marketers are stumbling in the dark

Online Marketing Institute

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?