Creating a Brand Voice Guide: 4 Key Considerations (and Great Examples)
ClearVoice
JULY 9, 2019
If your brand wrote a letter to its customers congratulating them for a life event, would it sound like a friend, an older relative, a teacher, or an inspirational guru? Here are four important considerations when creating a brand voice guide — and examples of brands that have really nailed their presentation, from Skype to Zendesk.
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