markempa

JULY 26, 2016

This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help . ” What are trigger events and why do they matter? Trigger events helped this company increase sales conversions by 400%.

Lead Scoring 84

Lead Scoring Lead Ranking Account Based Marketing Leads 84

Adobe Experience Cloud Blog

MAY 13, 2009

This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. Your post, How to Shorten Your Sales Cycle , advises following "triggering events" (such as include mergers) that indicate a prospect could benefit from the service you provide.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Adobe Experience Cloud Blog

MARCH 8, 2010

More specifically, the event is bringing together sales and marketing leaders to leverage sales-oriented SaaS technologies so their teams can sell faster, better, and smarter. The day kicked off with Gerhard Gschwandtner of Selling Power magazine and Umberto Milletti, CEO of InsideView who discussed how to achieve sales success.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

B2B Marketing Zone Posts

OCTOBER 5, 2010

. - CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. Before the Event. or spread all over the globe. Continue reading. The Solution.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40