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5 Essentials of B2B Sales and Marketing Alignment

Valasys

According to combined research by Marketo and ReachForce, companies with aligned marketing and sales teams are 67% more efficient at closing deals. Furthermore, another report from Marketo shows that integrating sales and marketing endeavors leads to 209% more revenue from marketing.

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16 marketing automation platforms your organization should consider

Martech

Predictive weather events uses large datasets to build relative triggers that can personalize customer engagements. Also, over 70% of ActiveCampaign’s customers use its 870+ integrations including Shopify, Square, Facebook, Eventbrite, WordPress, and Salesforce. Act-On’s transactional event-triggered email solution (via Act-On).