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5 Essentials of B2B Sales and Marketing Alignment

Valasys

Adopting the path of B2B sales and marketing alignment helps marketers convert more of their marketing-generated leads into customers, and accomplish higher ROI, sales productivity, and top-line growth as compared to the brands where the sales and marketing teams operate in silos.

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16 marketing automation platforms your organization should consider

Martech

Predictive weather events uses large datasets to build relative triggers that can personalize customer engagements. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns. Act-On’s transactional event-triggered email solution (via Act-On). Act-On Software. Dotdigital.