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3 Tips for Getting More Value from Your Landing Pages

Unbounce

To unlock the full value of a landing page visit, you’ll want to track what happens to each visitor after the page view, form submission, click-through, or phone call. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. That’s life. Store Visit Conversions.

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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. The new world of video isn’t just a set-it-and-forget-it asset used solely to generate views.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Oracle not only canceled Marc’s Wednesday morning keynote at 3:30 pm the day before; it publicly returned his $1 million event sponsorship. Event Marketing. Serious props go out to a marketing team that can execute such an event.

PR 48
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Next-Level Marketing Reporting: Your Top 5 Platforms

SmartBug Media

Public access on reports and the ability to control viewing privileges. Sample integrations include Facebook, Google Analytics, Google BigQuery, Google Ads, Google Sheets, Salesforce, and Twitter. Modern integrated development environment (IDE) for agile development and embellishment. Integrations. Where Databox Excels.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

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Top Enterprise Sales Tools to Adopt in 2022

Vidyard

Facebook Video Statistics 3.2 Video Trend #5: Event Recordings Are No Longer Treated as an Afterthought 5.1 Keep Promoting Your Webinar After the Live Event 5.1.3 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Promoting an Event or Webinar 2.9 Facebook Video Length 1.3 Video Email Statistics 2.9

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Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

But I’m eager to share some of the key takeaways I had from the event with you, while they’re fresh in my mind. Also a heartfelt thank you to the attendees who brought such energy and enthusiasm to this event. Key point: social is way more than Facebook, LinkedIn, and Twitter. And growing fast.