Hive9

MAY 19, 2020

Right now especially, with ever-changing plans and budgets, they’re grappling with the best way to do so, whether that’s through reallocating funds from canceled events, reducing their overall budget, or, as everyone has heard, pivoting (the marketing buzzword of 2020?)

Planning 264

Planning Campaigns Work Management Marketing & Strategy 264

Hive9

NOVEMBER 8, 2021

During a recent panel discussion hosted by Reuters Events ( Strategic Marketing 2021 ), we got the chance to talk with several marketing leaders to see what specific strategies actually worked for them and their big brands when marketing conditions and expectations were sent into an upheaval.

Marketing & Strategy 244

Marketing & Strategy Marketing Strategy Planning Brand Identity 244

Hive9

OCTOBER 28, 2020

Underscoring just how vital resiliency is when it comes to marketing planning, a recent blog from Forrester SiriusDecisions’ Meta Karagianni puts it this way: “The ability to manage unplanned events and calibrate and adjust sales and marketing plans quickly is no longer a nice-to-have but a critical muscle B2B sales and marketing leaders must develop.”. (..)

Planning 166

Planning Forrester B2B Sales Marketing 166

Hive9

APRIL 21, 2017

The event was a great opportunity to connect with the Workfront community and discuss improving workplace collaboration and efficiency. Our team had the chance to take part in the third-annual Workfront Leap User Conference last week in Salt Lake.

Conference 100

Conference Communities Efficiency Planning 100

Hive9

JULY 23, 2020

However, as we all know, 2020 brought about dramatic changes we never could have anticipated: canceled events, full-time remote working, shifting budgets and priorities, layoffs, hiring freezes — the list goes on. Investing in and learning the nuances of an unfamiliar product can be intimidating, especially when there’s a learning curve.

Work Management 150

Work Management Marketing Management Planning Budget Programs 150