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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Features and Capabilities of Marketing Automation versus CRM. Architecture. Number of contacts.

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How to Calculate Social Marketing ROI

Paul Gillin

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Market share research; awareness research; media citations; analyst research.

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