SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. When it comes to mobile application development, this approach is more amplified.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. Where are marketers moving their budgets?

Spending 120

Spending Media Mobile Advertising Forrester 120

Webbiquity

SEPTEMBER 25, 2018

While there’s pretty much a consensus among marketers that blogging is productive, video is hot, and budgets are too small, there are also areas where opinions diverge. Respondents in the B2B Marketing Zone study split on the effectiveness of: Google AdWords (now Google Ads); email marketing; event marketing; and their.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

Magisto

MARCH 31, 2019

Phone (outbound and inbound calls) In 2016 51% of all digital ad budgets were spent on mobile. 80% of social media time is spent on a mobile device. 33% of consumers start mobile research with a branded website, only 26% with a mobile app. Direct mail marketing yields, on average, a 13-to-1 return on investment ratio.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 2018 Trends: B2B Marketing , Edelman. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Single Grain

JULY 5, 2023

It can’t access personal data (unless explicitly provided in the course of the conversation), can’t provide real-time information, doesn’t have opinions or feelings, and can’t always provide the most current information, as its training only includes data up until September 2021.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52