article thumbnail

Digital events platforms: Best of the Bot

Martech

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process.

article thumbnail

30 questions to ask a digital events platform vendor

Martech

Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its DEP needs. Submit your list of the DEP capabilities you’ve identified, and set a timeframe for them to reply. This is an individual preference.

article thumbnail

Event planning terms glossary: 150+ event terms to know

SpotMe Blog

It allows you to build a central database of your attendee’s contact information. That way, you can better track, manage, and maintain relationships with event participants. The attrition rate measures how many of those who signed up for your event actually attend. Event planning terms: D. Event marketing.