[Event Marketing, Google] How to Calculate Social Marketing ROI
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In fact, many of the most successful marketers aren’t that concerned with ROI at all. Market influence. EMC Corp. 100,000.
JUNE 24, 2010
PAUL GILLIN [Event Marketing, Google] How to Calculate Social Marketing ROI