How to Calculate Social Marketing ROI
JUNE 24, 2010
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In fact, many of the most successful marketers aren’t that concerned with ROI at all. Market influence. EMC Corp. 100,000.