6sense

JANUARY 7, 2016

The size and depth of your team is a question you’ll have to answer internally, but having these skills represented will guarantee you don’t have any gaps in your marketing operation. The first section represents the very basics of B2B marketing that every team needs. Your PR/AR lead of course! The Demand-Generation Team.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. Pre-event marketing from the webinar organizer was not strong. We paid top dollar to participate, with those expectations.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

DiscoverOrg

SEPTEMBER 14, 2018

“How to Leverage Prospect Insights for Lead Generation”. That means having all your B2B marketing data in one place, alongside some metrics. “The ABCs of ABM (Account Based Marketing)” Thursday, 9/27 – 1:00 PM ( Marriott Marquis, Yerba Buena Salon 8). Sales and marketing alignment. We’re listening.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

DiscoverOrg

SEPTEMBER 17, 2018

“How to Leverage Prospect Insights for Lead Generation”. That means having all your B2B marketing data in one place, alongside some metrics. “The ABCs of ABM (Account Based Marketing)” Thursday, 9/27 – 1:00 PM ( Marriott Marquis, Yerba Buena Salon 8). Sales and marketing alignment. We’re listening.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

Envy

MARCH 31, 2020

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode.

Enterprise Management 108

Enterprise Management B2B Marketing Work Management Planning 108

Envy

MARCH 31, 2020

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode.

Enterprise Management 77

Enterprise Management B2B Marketing Work Management Planning 77

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62