Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). Image created with DALL-E 5 ways Salesforce will continue to use generative AI in content marketing in 2024 1.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

ViewPoint

FEBRUARY 23, 2018

Continued engagement in the form of account-focused outreach (also referred to as Account Based Marketing) makes sure your company is on their radar when the right disruption happens to necessitate a decision, when their current solution’s weaknesses reach the boiling point, or when competition encroaches and fear sets in.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Markempa

MAY 24, 2021

That’s why I interviewed Dr. Philip Kotler , who is known as the “father of modern marketing.” Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. A Lack of Trust in Society .

Activities 76

Activities Branding Brand Identity Planning 76

Martech

APRIL 2, 2024

That means not only stitching together a single customer ID from many different customer interactions, but also tying together customer identity, transactional, preference and behavioral data from the customer journey, like marketing, sales, service and commerce platforms. What are customer data platforms used for? CDPs solve this problem.

Budget Programs 101

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 101