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How Salesforce Is Using AI For Content Marketing in 2024

Salesforce Marketing Cloud

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). And that’s no surprise: These AI tools are in their toddler phase. In 2024, 7.5

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A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce

Martech

To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Open the report At the same time, companies are tapping into the power of predictive and generative AI to allow teams to deliver what customers want — with the proper context.