article thumbnail

What's it take to generate leads that fuel your forecast?

ViewPoint

Plus, every one of them possesses five key qualities: They’re Nice, Smart, Curious, Hardworking and Ethical. Obviously, hard-working is what it takes to get the job done, and ethics encompasses fairness and doing the right thing, which is central to our culture. It’s a specialized tool that syncs with Salesforce.com and other CRMs.

article thumbnail

Brand Activism and Modern Marketing

Markempa

Kotler: Brand activism is a movement toward making a brand do more than just tout the virtues of a product or a service, its usual function, and to go and even identify some value or values that the company has and cares about. An increasing number of companies would like an identity that goes beyond just making the product or service.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nikki Curtis on Sales Enablement

Varicent

I’m beyond grateful for my time at Salesforce.com and LinkedIn. If we have reps running around trying to search for information, it's a distraction and reducing productivity. How do we test when there is full comprehension of the product? For me, that’s a primary focus right now. Can they do the first call pitch?

article thumbnail

A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce

Martech

Amazon can predict what products we will buy next. Many consumers are willing to have some of their data used to deliver personalized experiences, but they expect that companies will protect this data and use it ethically. Personalization Say someone comes to your website, browses a particular product — say, a new vehicle — and leaves.