Martech

DECEMBER 22, 2021

” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. Validity recently announced that it had joined the Adobe Exchange Partner Program. ” Finally, be ethical. . ” Finally, be ethical. “2021 versus 2020, email was up 94% in volume.

Email Marketing 133

Email Marketing Ethics Privacy Protection Deliverability 133

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. A/B testing flips the old playbook on its head and gives you the chance to use a scientifically valid approach that is repeatable, reliable, and profitable. Laws around privacy—existing and upcoming—will continue to evolve. Leave little room for misinterpretation.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. A/B testing flips the old playbook on its head and gives you the chance to use a scientifically valid approach that is repeatable, reliable, and profitable. Laws around privacy—existing and upcoming—will continue to evolve. Leave little room for misinterpretation.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52