Remove Ethics Remove Phishing Remove Privacy Policies Remove Transparency
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Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.

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5 Key Elements of Customer Data Privacy

Martech Advisor

Let’s look at some of the key aspects of customer data privacy: Communicating About Data Safety. It becomes important, therefore, to publish a well-defined privacy policy communicating about how customer data is used. Companies often create long and complicated policy documents meant to confuse the audience.

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What Security Criteria Should You Evaluate When Buying an A/B Testing Tool?

Convert

A bug bounty program rewards ethical hackers who find and tell the application’s developer of vulnerabilities or issues. Choosing an A/B testing platform should also include asking the following questions: Did the vendor recommend updating your privacy policy? Does the A/B Testing Tool Offer a Bug Bounty Program?