article thumbnail

Guerilla Marketing Strategies: 10 Creative Marketing Ideas

seo.co

For many, guerilla marketing is the answer. What is Guerilla Marketing? The concept of guerilla marketing is derived from the idea of guerilla warfare. In the context of warfare, guerilla tactics are predicated on the element of surprise. The goal of guerilla marketing is to play on the element of surprise.

article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Authentically connecting with customers on the problems your product or service is solving. Authentically working with influencers who have actually used your product and share their true thoughts and feelings – even if they aren’t always positive. Without it, customers and partners will lose loyalty to your brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Save the World

Buzz Marketing for Technology

Personal Productivity. Personal Productivity Improvement & GTD. Ecospheric Ethics. Guerilla News Network. The End of Philosophy. No Noble Savage. Too Far Ahead. Theory of Knowledge. Natural Enterprise. Business Innovation. The Gift Economy. Personal Knowledge Management. The Blogging Process. The Wal-Mart Dilemma.

article thumbnail

Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Its useful to observe not only your companys clients but your competitors companys clients as well, so you can see what your products and services relative strengths and weaknesses are and how they can be exploited. Personal Productivity. Ecospheric Ethics. Being an anthropologist takes a certain mindset. The End of Philosophy.

article thumbnail

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Personal Productivity Improvement =. Personal Productivity Improvement: Pre-interview each employee in the organization to understand their job, what knowledge and technology they use and how they use it. The first half-hour should be spent observing and asking questions of the employee to identify significant productivity problems.

article thumbnail

How to Save the World - PKM An Update

Buzz Marketing for Technology

Personal Productivity Improvement =. Personal Productivity Improvement: Pre-interview each employee in the organization to understand their job, what knowledge and technology they use and how they use it. The first half-hour should be spent observing and asking questions of the employee to identify significant productivity problems.

article thumbnail

PKM and the Organization - Pollard

Buzz Marketing for Technology

And, while some executives may be impatient and disenchanted with the return on their KM investment to date, they still appreciate Druckers argument that improving front-line worker productivity is "the greatest challenge of the 21st century" -- that the answer isnt to do as much with less investment, but to do much more with more.