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Everything Technology Marketing
APRIL 8, 2010
A simple 5 step program can help you refocus your marketing efforts and adjust to the new requirements for B2B marketing success: Step 1 – Understand Your Audience Customer focus begins with understanding your customer and their market environment. What business problems do they face?
Everything Technology Marketing
MAY 24, 2010
Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. Steps to Surviving the Transition - And Thriving in the New Marketing World So while the idea is pretty simple, execution is not all that trivial in complex B2B environments.
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Everything Technology Marketing
MARCH 27, 2010
When done effectively, your organization can use the information derived from the customer analytics to strategically influence interactions with customers’ and prospects. We live in a dynamic environment where change is constant and that goes for customer data. How might your organization benefit from customer analytics?
Everything Technology Marketing
OCTOBER 10, 2010
Behavior is how users interact with your content and website and what marketing stimulus they respond to. But in a broader sense you can incorporate the dimensions and values from your segmentation efforts, and use behavior and interaction with your website content for lead scoring early in the engagement process.
Everything Technology Marketing
JULY 10, 2010
Marketing automation tools can help with targeted and event based outreach to prospects, offering opportunities for digital engagement and interaction that provides more insight into the buyer's general fit with the target profile and readiness for taking the next step. (3)
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