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Klout and the Reality of Return on Influence

Convince & Convert

Fast, inexpensive, great service. Jay: The book is called “Return on Influence” The question people always have about Klout and similar services is how can you possibly deign to measure something as amorphous as influence? Maybe Narrowcasting Trumps Broadcasting. Video production by my friends at Candidio.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Digital Darwinism does not discriminate. Content creation.