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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams.

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

How Predictive Marketing Can Help You Acquire New Customers. Year over year growth is something that all companies are looking to achieve, whether you work for a large established enterprise or an eager upstart. But marketing and sales may not be aligned on the same path to get to that end. Find High Potential Targets.

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The buzz around account-based marketing at MarTech

chiefmartech

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

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Exploring the Best Cognism Alternatives: A Comprehensive Comparison of Features and Pricing

SalesIntel

It enables Cognism’s users to access valuable data points such as company profiles, contact details, and job titles, which can be utilized for targeted outreach and personalized marketing campaigns. This extensive database provides users with a broad reach and the potential to identify new business opportunities in global markets.

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New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs

Customer Experience Matrix

Perhaps the most interesting discovery has been that the CDP vendors cluster into three main groups. • Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. Audience management. B2B data enhancement.