The Rise of Account-Based Marketing, in 7 Charts
Contently
DECEMBER 12, 2016
As eMarketer points out , the concept of ABM has actually been around for more than a decade. According to a study from Uberflip, Heinz, ReachForce, Radius, and Bizible, most practitioners believe their ABM efforts are only moderately effective. So just how big is this ABM thing going to get and how exactly are marketers using it?
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