The Rise of Account-Based Marketing, in 7 Charts
Contently
DECEMBER 12, 2016
There may be a specific target vertical, but the marketing machine is built to attract as many prospects as possible and then filter away the bad ones. As eMarketer points out , the concept of ABM has actually been around for more than a decade. In traditional B2B marketing, marketers move prospects through the funnel toward a sale.
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