Contently
DECEMBER 12, 2016
As eMarketer points out , the concept of ABM has actually been around for more than a decade. Marketo, for example, recently launched a suite of tools under the banner of “Marketo Account-Based Marketing.” So just how big is this ABM thing going to get and how exactly are marketers using it? percent).
Adobe Experience Cloud Blog
AUGUST 19, 2016
Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. The second is that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer.
Online Marketing Institute
JULY 31, 2009
Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem.
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