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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

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5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Directive Agency

The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible. Emarketer estimates that $14.38 billion is spent on video advertising, with a mobile growth rate of 65% annually. That’s OK, though.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. eMarketer ).

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15 Small Business Marketing Strategies to Help With Growth

BenchmarkONE

In fact, eMarketer found that the number of consumers making purchases through social media increased by 25.2% Consider Marketplace Commerce and Advertising. In addition to becoming active on these channels, you might also consider advertising on them, as well. Take Advantage of Social Commerce.

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15 Small Business Marketing Strategies to Help With Growth

BenchmarkONE

In fact, eMarketer found that the number of consumers making purchases through social media increased by 25.2% Consider Marketplace Commerce and Advertising. In addition to becoming active on these channels, you might also consider advertising on them, as well. Take Advantage of Social Commerce.

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15 Small Business Marketing Strategies to Help With Growth

BenchmarkONE

In fact, eMarketer found that the number of consumers making purchases through social media increased by 25.2% Consider Marketplace Commerce and Advertising. In addition to becoming active on these channels, you might also consider advertising on them, as well. Take Advantage of Social Commerce.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. by eMarketer. 80% of Twitter use is on mobile devices. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising.