article thumbnail

Banner Ads Work; Really

NuSpark Consulting

More information can be found on their website at www.vizu.com. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. Not the increase in search lift (27%) and direct traffic (21%).

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.